Juniper Pregancy Support
Insight Creative Group
Birth Choice of Oklahoma wanted the focus on the pregnant women and mothers they supported without having to further explain their name or what they do. They needed a brand system that reflects their mission and allows them to grow as an organization for generations to come.
The new plant-based name also ties with their existing shelter for pregnant mothers, The Rose Home. This allows for a more complete brand structure.
With this project, I was able to work with manipulating type to create a custom logotype.