Oklahoma City Zoo: Sanctuary Asia
Agency: Insight Creative Group
The OKC Zoo's new Sanctuary Asia exhibit showcases their expansive landscape, new architecture and Asian animals. They needed a campaign look to give exposure to this new and exciting exhibit.
The concept was inspired by the textiles and patterns that are prevalent throughout each unique culture in Asia. The lotus is an important symbol amongst various Asian countries and religion. It symbolizes purity and spiritual illuminance hence the 'The Spirit of Asia' tagline.
They, unfortunately, did not have the budget and ultimately chose a more cost effective option.
Presented, not produced.