SEARAC: 2019 Moving Mountains Summit
What I did: Brand Strategy, Social Media, Print, Illustration, Layout
SEARAC's second biennial equity summit aims to celebrate Southeast Asian identity and to build the collective power.
I used elements of nature that speak to the Southeast Asian American community and the summit. The mountain and sun to symbolize the landscape of 'home' while the waves are a tribute to the Southeast Asian Americans being the largest refugee community in the U.S.
I had to utilize SEARAC's brand colors and fonts to stay consistent with their already established brand. I worked with them to develop posters, retractable, social images, a program and an award book for the summit.