Coalition Helping Achieve Racial + Gender Equality (CHARGE)
Brand Identity, Social Media, Layout
CHARGE needed a brand identity to reflect their mission and target audience. They are a statewide coalition in California providing a space for Asian American Pacific Islander youth to amplify their voices on issues that are local and statewide.
The youth had a part in choosing the final logo and voicing their opinions on what they felt reflected them. The idea behind the logo is a charged hand that is also the guidance and light for the AAPI youths of California. The colors are from CHARGE's parent organization, Southeast Asia Resource Action Center (SEARAC).
Social Media Posts