Coalition Helping Achieve Racial + Gender Equality (CHARGE)
What I did: Brand Identity, Social Media, Layout, Art Direction
CHARGE needed a brand identity to reflect their mission and target audience. They are a statewide coalition in California providing a space for Asian American Pacific Islander youth to amplify their voices on issues that are local and statewide.
The youth had a part in choosing the final logo and voicing their opinions on what they felt reflected them. The idea behind the logo is a charged hand that is also the guidance and light for the AAPI youths of California. The colors are from CHARGE's parent organization, Southeast Asia Resource Action Center (SEARAC).
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